MICROTARGETING is validvalid

an act of microtargeting [n MICROTARGETINGS] / MICROTARGET, to target an advertisement based on information about the individual [v]

189,696 of 196,601 in NWL2023·also valid in CSW24

the process of directing (advertising, information, etc) only at people who are likely to be receptive to it based on an analysis of their online activity [n -S]