M3I1C3R1O1T1A1R1G2E1T1I1N1G2
20 points
MICROTARGETING is validvalid
an act of microtargeting / MICROTARGET, to target an advertisement based on information about the individual
the process of directing (advertising, information, etc) only at people who are likely to be receptive to it based on an analysis of their online activity