MICROTARGET is validvalid

to target an advertisement based on information about the individual [v MICROTARGETED, MICROTARGETING, MICROTARGETS]

154,919 of 196,601 in NWL2023·also valid in CSW24

to direct (advertising, information, etc) only at people who are likely to be receptive to it based on an analysis of their online activity [v -ED, -ING, -S]